The Right Colors for Your Complexion
Decades ago, cosmetics were mostly aimed at a fair-skinned market, leaving African American women with few resources. The foundations and powders that were available at the time often left women with darker skin with an unattractive, ashy undertone. However, in recent years, the cosmetics market has exploded with products geared toward women of all shades, no matter how dark or light the skin.
Makeup that looks good on light skin may not complement dark skin well, and vice versa. Depending on your particular complexion, you might look great in Beyonce’s makeup colors or you might look better emulating Gabrielle Union.
The best way to get started with determining the type of skin tone you have is to see which of these three categories you fall into. Even with the number of shades, black skin can be broken into three main categories:
The darkest of African American skin tends to have a strong grey or reddish undertone. This skin color formula is best with makeup colors that are primary hues of red, mauve and magenta.
Most dark skin falls into the middle category with a medium color tone. The makeup shades most beneficial for these colors are shades with red and blue undertones.
Colored skin that falls into the light category are mostly yellow and olive shades. The best makeup colors follow an earthier palette.
Flattering Makeup Shades for Women of Color
In addition to determining which of the three categories your skin falls into,
you can also try to determine whether you have warm or cool undertones.
— with Lorraine Williams